Overview

Summary

We, as a team of UX designers, aimed to understand what motivates volunteers to volunteer and engage over a long term with non-profit organizations in this spec project. To improve the user experience for Truth Be Told, we will incorporate our findings into the upcoming site redesign.

This non-profit organization helps women involved in criminal justice to cope with the harsh realities they face as soon as they are released. It was quite a tall order to replace their outdated look with a design that corresponded to their goals.

Duration

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Role

Platform

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The Challenges

Design Process

Research

We asked volunteers about their previous volunteer experiences, the reasons they volunteered, and how they found volunteer opportunities. We also listened to their general stories. Our research revealed information about the emotional factors related to volunteer work.

This information is presented in descending order of importance. We found some of the top ten lists from our Comparative Analysis to be similar to ours.


A majority of people rely on friends, family, and acquaintances for volunteering recommendations, followed by the internet

Define Phase

User Persona

Problem Statement

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Design Phase

Testing

Can Volunteers Navigate through Truth Be Told?

Based on three rounds of user testing these were the key findings:

Adjust the video display for a clear call to action

Moved the Get Involved link to the header to anchor users to Volunteer and Donate anywhere on their journey

Added an action button on the hero image for those curious to Learn More

Based on the user testing feedback and initial benchmarks, when comparing the original site vs the redesign, there are four key metrics that stood out.

The proposal is to focus on the MVP that addresses these four areas:
Increase Engagement
Eliminate Deads Ends
Clear Path to Volunteer
Site Confidence

Success Metrics

Reflections

  • Succeed Together - This was my first experience working with multiple designers and it was the beauty of collaboration and our collective work that led us to the desired experience.
  • Less is More - Take a beat before diving right into fidelity designs and plan so that you don’t end up doing work that is not part of the MVP.
  • The Design Tool Does Not Make the Designer - Focus more on truly understanding the design principles and adapting processes to fit the task at hand than trying to find the right tool.

Next Steps

  • Post-implementation of the redesign, it is critical to measure the impact of the proposed changes to the baseline from user testing
  • Conduct a phone system IVR audit to help eliminate confusion when people call
  • Based on the data analytics availability, determine if conducting a full mobile site audit would yield a higher return on investment

Prototype

Final Prototype

Teamwork Makes The Dreamwork

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Truth Be Told

Logo, User Interface

Summary

We, as a team of UX designers, aimed to understand what motivates volunteers to volunteer and engage over a long term with non-profit organizations in this spec project. To improve the user experience for Truth Be Told, we will incorporate our findings into the upcoming site redesign.

This non-profit organization helps women involved in criminal justice to cope with the harsh realities they face as soon as they are released. It was quite a tall order to replace their outdated look with a design that corresponded to their goals.

We asked volunteers about their previous volunteer experiences, the reasons they volunteered, and how they found volunteer opportunities. We also listened to their general stories. Our research revealed information about the emotional factors related to volunteer work.

This information is presented in descending order of importance. We found some of the top ten lists from our Comparative Analysis to be similar to ours.


A majority of people rely on friends, family, and acquaintances for volunteering recommendations, followed by the internet

The research and user personas shaped the design of our product. The deeper our volunteer engagement, the more likely it is that they will commit their time.Our user survey data identified that volunteers who contributed their time were just as likely to donate money. We started with sketches to help brainstorm different layout variations that addressed the problem.The location of the volunteer button evolved over the design process and ultimately settled in the top right corner of the header.

Can Volunteers Navigate through Truth Be Told?

Based on three rounds of user testing these were the key findings:

Adjust the video display for a clear call to action

Moved the Get Involved link to the header to anchor users to Volunteer and Donate anywhere on their journey

Added an action button on the hero image for those curious to Learn More

Based on the user testing feedback and initial benchmarks, when comparing the original site vs the redesign, there are four key metrics that stood out.

The proposal is to focus on the MVP that addresses these four areas:
Increase Engagement
Eliminate Deads Ends
Clear Path to Volunteer
Site Confidence

  • Post-implementation of the redesign, it is critical to measure the impact of the proposed changes to the baseline from user testing
  • Conduct a phone system IVR audit to help eliminate confusion when people call
  • Based on the data analytics availability, determine if conducting a full mobile site audit would yield a higher return on investment
  • Succeed Together - This was my first experience working with multiple designers and it was the beauty of collaboration and our collective work that led us to the desired experience.
  • Less is More - Take a beat before diving right into fidelity designs and plan so that you don’t end up doing work that is not part of the MVP.
  • The Design Tool Does Not Make the Designer - Focus more on truly understanding the design principles and adapting processes to fit the task at hand than trying to find the right tool.

Prototype

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