Overview

It was a pleasure to work with Loql during our first client project, which was an experience I will never forget. The client's goal was to revolutionize the travel industry with her innovative ideas for making travel more personalized by bringing the travel sector into the 21st century.

Our app was designed with the objective of enhancing travel based on our extensive research and client's requirements.

Duration

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Role

Platform

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The Challenges

Design Process

Research

For the purpose of assessing and designing the structure and navigation of our application, card sorting was conducted. The aim of card sorting is to present participants with a list of items and ask them to group the items into groups based on what makes the most sense

Having all this information will create an easier, more logical and more user-centered way to navigate our application

As a result of all the research our team participated in, we were able to gain insight into the experiences within the travel industry. The results were almost satisfactory, however Marietta and I decided to review the market to see where this app might compete. Following the team's approval, we started working on a comprehensive analysis of the competitive landscape of itinerary planning apps with a similar concept to the clients vision.

As a result of all the research our team participated in, we were able to gain insight into the experiences within the travel industry. The results were almost satisfactory, however Marietta and I decided to review the market to see where this app might compete. Following the team's approval, we started working on a comprehensive analysis of the competitive landscape of itinerary planning apps with a similar concept to the clients vision.

Utilizing survey data, we attempted to understand the reasons people travel, their behavior, and the size of their trips. We were able to make design decisions based on the findings of our research. We were able to determine the needs and wants of the users based on the collected data.

The following design decisions influenced:

-The nature of travel is for pleasure and/or to visit family members, which means we aren't designing for business travelers. This information helps us shape the persona of our users.

-Designing with the perspective that there are multiple people traveling meant we had to consider communication coordination, different perspectives, and different wants.

-According to the survey, 35% of respondents used travel apps. This encouraged us to investigate these specific apps and align our product to work in a manner that incorporated and coordinated with what users are already using.

Define Phase

Making Sense of the Data

We developed a persona and used it to determine who we were designing for. The results were as follows: What value our product could provide to users looking at the goals and frustrations of our users, we were able to align our product with what they were looking for - a group planning solution What behaviors did our users exhibits data and insights collected in the research phase are reflected here in order to show what our users are doing. For example, Airbnb was frequently accessed by our users. A general sense of who our users are - This served as a guide in designing the look and feel of Loql. The vibe of the product needs to reflect what our target audience would like to experience
The purpose of this problem statement is to concisely describe what we are doing and to have a clear and agreed problem. Thus, we were able to align our team, while also keeping it crystal clear as to what problem we were solving and why.

User Persona

Problem Statement

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Design Phase

Testing

Testing

Can Travelers Navigate through Loql?

These were the goals we had going into testing

  • Flows are intuitive & uninterrupted
  • Design matches users’ mental models
  • Buttons and steps should be intuitive

For testing we laid out a number of tasks for users and based task success on the following metric:

User should be able to finish each prompt with no more than 2 errors in less than 2 minutes.

The usability test included six tasks and only two issues were found.


One problem was found when users were asked to vote on their experience. The task was accomplished by one of the four users. Each user looked in a different location when attempting to complete this task.

Success Metrics

Reflections

Reflections

  • Adversity- As a result of some very challenging circumstances, our team had to be able to mediate and stay focused
  • Client Relations- In my first experience with a client, I learned how to properly handle their requests without compromising the integrity of the project  
  • Peer learning- by learning from others, I have acquired so many tips and tricks that have accelerated my workflow as well as shared my expertise with my colleagues.
  • Collaboration is beautiful- Our team managed to handle controversy and come up with amazing designs through group collaboration

Next Steps

Next Steps

NEWSFEED FUNCTION
  • Define users' needs for news updates when traveling
  • Conduct further user research
GAMIFICATION
  • Conduct further user research for voting (where in the flow it would fit best so that users can find it)
  • Find out user behaviors and pain points when planning group travel logistics
  • A/B testing
NAVIGATION
  • Make onboarding more clear (sign in v. sign up)

Prototype

Final Prototype

Teamwork Makes The Dreamwork

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Loql

Logo, User Interface

It was a pleasure to work with Loql during our first client project, which was an experience I will never forget. The client's goal was to revolutionize the travel industry with her innovative ideas for making travel more personalized by bringing the travel sector into the 21st century.

Our app was designed with the objective of enhancing travel based on our extensive research and client's requirements.

For the purpose of assessing and designing the structure and navigation of our application, card sorting was conducted. The aim of card sorting is to present participants with a list of items and ask them to group the items into groups based on what makes the most sense

Having all this information will create an easier, more logical and more user-centered way to navigate our application

As a result of all the research our team participated in, we were able to gain insight into the experiences within the travel industry. The results were almost satisfactory, however Marietta and I decided to review the market to see where this app might compete. Following the team's approval, we started working on a comprehensive analysis of the competitive landscape of itinerary planning apps with a similar concept to the clients vision.

As a result of all the research our team participated in, we were able to gain insight into the experiences within the travel industry. The results were almost satisfactory, however Marietta and I decided to review the market to see where this app might compete. Following the team's approval, we started working on a comprehensive analysis of the competitive landscape of itinerary planning apps with a similar concept to the clients vision.

Utilizing survey data, we attempted to understand the reasons people travel, their behavior, and the size of their trips. We were able to make design decisions based on the findings of our research. We were able to determine the needs and wants of the users based on the collected data.

The following design decisions influenced:

-The nature of travel is for pleasure and/or to visit family members, which means we aren't designing for business travelers. This information helps us shape the persona of our users.

-Designing with the perspective that there are multiple people traveling meant we had to consider communication coordination, different perspectives, and different wants.

-According to the survey, 35% of respondents used travel apps. This encouraged us to investigate these specific apps and align our product to work in a manner that incorporated and coordinated with what users are already using.

Making Sense of the Data

We developed a persona and used it to determine who we were designing for. The results were as follows: What value our product could provide to users looking at the goals and frustrations of our users, we were able to align our product with what they were looking for - a group planning solution What behaviors did our users exhibits data and insights collected in the research phase are reflected here in order to show what our users are doing. For example, Airbnb was frequently accessed by our users. A general sense of who our users are - This served as a guide in designing the look and feel of Loql. The vibe of the product needs to reflect what our target audience would like to experience
The purpose of this problem statement is to concisely describe what we are doing and to have a clear and agreed problem. Thus, we were able to align our team, while also keeping it crystal clear as to what problem we were solving and why.

We conducted a series of brainstorming exercises in the prototyping phase to brainstorm different ways in which a user could use the app. This marked the beginning of the development stage where the first prototype was created.

During the various phases of the project, we were looking for ways for us to successfully merge our clients' ideas into an interface design solution. This would effectively address the pain points experienced by our users.

In conjunction with the client's request, I reviewed traveler questionnaires of the type requested by the client but proposed the use of a Tinder swipe feature which the team loved.

Testing

Can Travelers Navigate through Loql?

These were the goals we had going into testing

  • Flows are intuitive & uninterrupted
  • Design matches users’ mental models
  • Buttons and steps should be intuitive

For testing we laid out a number of tasks for users and based task success on the following metric:

User should be able to finish each prompt with no more than 2 errors in less than 2 minutes.

The usability test included six tasks and only two issues were found.


One problem was found when users were asked to vote on their experience. The task was accomplished by one of the four users. Each user looked in a different location when attempting to complete this task.

Next Steps

NEWSFEED FUNCTION
  • Define users' needs for news updates when traveling
  • Conduct further user research
GAMIFICATION
  • Conduct further user research for voting (where in the flow it would fit best so that users can find it)
  • Find out user behaviors and pain points when planning group travel logistics
  • A/B testing
NAVIGATION
  • Make onboarding more clear (sign in v. sign up)

Reflections

  • Adversity- As a result of some very challenging circumstances, our team had to be able to mediate and stay focused
  • Client Relations- In my first experience with a client, I learned how to properly handle their requests without compromising the integrity of the project  
  • Peer learning- by learning from others, I have acquired so many tips and tricks that have accelerated my workflow as well as shared my expertise with my colleagues.
  • Collaboration is beautiful- Our team managed to handle controversy and come up with amazing designs through group collaboration

Prototype

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